An excellent way for businesses to expand their market reach is to cooperate with like-minded businesses to offer a greater range of products and services. No matter how competitive business can be, sometimes it’s worth looking at your competition not as an adversary, but as an ally. Not only can a business gain from joining forces with other businesses to share their services, but customers also benefit from having more options to choose from.
Three local businesses have done just that. Cairns Bus Charters, Rainforest Limousines, and Dragon Tours and Limousines have come together to form the Travel Alliance Group (TAG), becoming one of the largest transport providers in the regional Queensland.
While all three still run their existing businesses separately, this new cooperative now gives each one the opportunity to offer their clients the whole spectrum of transportation services each of the others provide.
“We started TAG in early 2018 so we could offer our clients the full range of vehicles,” says CBC CEO Darrell Perks. “When a customer or an agent contacts me and wants a limousine or a luxury car service in addition to coaches, I don’t have to turn them away or phone around to other businesses to source them. This new umbrella easily boasts the most diverse fleet of vehicles north of our state’s capital, from luxury vehicles including Jaguar, Mercedes Benz, BMW, and Lexus, to our indulgence range of a Tesla Model S and Maserati Quattroporte limousines.
Utilising large coaches and private luxury vehicles to safely and efficiently carry out all necessary movements with ease. With the combining of their resources, TAG has the ability to keep this under one roof with a central logistics and reservations centre. This greatly increases the service effectiveness and ability to respond to last minute schedule amendments.
Cairns Bus Charters, which was established in 2000, operates one the largest full-service bus depot in Cairns with over 25 vehicles ranging up to 60-seat coaches, offering both chauffeur-driven services and self-drive options. CBC is the first to embrace the renewable and sustainable EV (Electric Vehicle) revolution in passenger transport in the region, operating a luxurious state-of-the-art Tesla limousine and now investigating the deployment of Electric buses in the near future.
“Not only does TAG give me new products to offer my existing market, it also boosts the use of my existing products as they are used more often,” says Roy Edward from Rainforest Limousines.
Rainforest Limousines, which has been servicing Cairns and Port Douglas for 21 years, have been operating stretch limos and luxury cars within the VIP ground transport realm.
Dragon Tours and Limousines, which also have luxury high-end vehicles include Jaguar, Mercedes Benz and Maserati, have been in the industry for seven years.
“The TAG alliance is really a meeting of like minds who cater for every aspect of transport and VIP service in Far North Queensland,” says Dragon Tours’ Operations Manager Steve Smith. “There’s not one request that we can’t meet. We have the expertise to supply top-of-the-line luxury limousines and vehicles to moving 700 people to and from an event. That’s what makes TAG unique.”
With five-star hotels such as the Crystalbrook Collections adding hundreds of premium rooms attracting high calibre guests and an increase in high-rollers visiting the Pullman Reef Casino, the need for establishments to offer luxury vehicles services for their guests continues to increase.
“In a way, our coaches and car services are an extension of the hotel’s lobby,” Darrell says.
The future of TAG looks promising as Cairns rapidly develops its place on the international map as a preferred destination for private and group travellers alike.
“The market in Cairns has matured,” says Phoebe Guo, Director of Dragon Tours and Limousines. “It’s no longer the sleepy little hollow it was 20 years ago, and the demand for higher-end VIP vehicles has increased. TAG offers all the best European cars you can get and the service to match.”
This local team was put to the ultimate test when they were engaged by the US Embassy to carry out one of the largest transport operations in Cairns since President Clinton’s visit in 1996. Over 500 x 8 hour charters conducted in 73 vehicles and in excess of 100 staff were enlisted for US Vice President Mike Pence APEC meeting during November 2018.
The US Embassy gave CBC and the TAG team a written commendation for their exemplar operations. Everyone involved also received a personally signed certificate of appreciation from the US State Department.