Gone are the days of A4 sheets sticky-taped to windows calling out for staff. We speak to Elite Executive recruitment on how to create advertisements that get responses.
These days, writing a wanted ad to find the right job candidate is more cutthroat than a clipper ship full of pirates. Ever seen the Game of Thrones episode with the Red Wedding? It’s a bit like that.
We digress. In the world of business, it is no secret that the spirit of competition is a vital principle. When it comes to recruitment, you will want to attract the best and the brightest people to serve as the foundations of your business. Your team are your greatest resource, so what can you do to get an edge in finding these key individuals and getting them on board? Your recruitment efforts should stand out and be memorable.
“We’re in a very uncertain economy at the moment, and there are limited numbers of applicants around, especially in the more high-end roles,” says Eva Grabner, Director of Elite Executive Recruitment. “When writing those advertisements, it’s essential to pitch both the role and the company.
“Finding a candidate with skills, qualifications and personality to fit the exact specifications of a job brief can be difficult. But by following our tips to writing an effective job advertisement, we hope that they find you.”
Make an amazing first impression
Your job advertisement should engage your candidate from the very start and lead them to contact you about the role. Use humour if it’s appropriate, highlight the strengths and achievements of the business, and tell people why they should be excited to join ranks.
Make it short and sweet
Bullet points and specifics are key. Give people a reason to want to apply. Make sure to highlight essential items, like salary, hours, and a brief outline on the company. The structure of a job advertisement can differ according to industry, but generally your key facts should include the overview, why this position is different, what experience is required, and a call to action.
List all the reasons why someone would be excited to join your team. Good work culture? Flexible work options? A good salary with added coffee perks? List them! The key to good advertising is grabbing the attention of the right people and tapping into what they might be looking for as well as what you can offer. If you are seeking a high calibre, hard-working and knowledgeable candidate then your job post needs to reflect that.
For more information on how to build the perfect team, go to www.eliteexecutive.com.au or call Elite Executive Recruitment on 4088 1571